Bradleys
Bradleys
Bradleys
Bradleys
Bradleys are one of Yorkshire's favourite family owned and run luxury jewellery companies

The Challenge

Modernising a Traditional Jewellery Business

The primary challenge working with this family-owned jewellery business was transitioning them from a traditional bricks-and-mortar business with a minimal online presence to a modern, digitally-driven brand. The existing brand identity needed updating and there was a need for a comprehensive overhaul to better reflect the quality and craftsmanship of their jewelry. Additionally, the brand required a strong online presence and engaging digital content to reach a broader audience and compete effectively in the online marketplace.

www.bradleysthejewellers.com

(What We Did)

Complete Brand Makeover

By choosing our 'Visionary Voyage' package Bradleys .We revitalized the jewellry brand by designing a modern logo and a comprehensive brand identity, including a brand guideline book, color palette, and typography for consistency. We migrated their old website to Shopify, developing a visually stunning and user-friendly e-commerce platform. Our team produced high-quality photos and engaging videos to showcase the brands products and personality and created compelling content for social media and email campaigns. Additionally, we implemented targeted digital marketing strategies to enhance online visibility and drive engagement and foot flow into each store.

Our Solutions

  • Stratergy

    Research & Insights

    Audits & Analysis

    Customer Journey Mapping

    Brand Positioning

    Brand Narrative

    Target Audience

    Post-Launch Strategy

  • Design

    Art Direction

    Visual Identity

    Verbal Identity

    Graphic Design

    Motion Design

    Typography

    Illustration

    Brand Guidelines

  • Engagement

    Website Design

    Website Development

    Photography

    Videography

    Digital Marketing

    Brand Campaigns

    Packaging for products

    Marketing Materials

  • Content

    SEO 

    Social Media Design

    Thematic Keyword Research

    Content Management

    Copywriting

    Video Scriptwriting

(Social Management)

Refining and aligning a brand image

For Bradleys, we took their social media presence to the next level with our highest-tier Growth Plan. Our team managed everything from content creation to scheduling, ensuring consistency and engagement across platforms. We crafted targeted campaigns, using data-driven insights to maximize reach and interaction. With custom visuals, regular performance analysis, and strategy adjustments, we helped Bradleys build a stronger online community and significantly grow their brand presence.

Instagram

  • 125%

    Lead Generation

  • 35%

    Foot flow Increase

  • 175%

    Online Revenue Increase

Elevating The Brand With Fresh Visual Assets.

A premium jeweller like Bradley's deserves to shine. As part of our website refresh and ongoing marketing efforts, we created a new art direction that beautifully showcases the jewellery collection. We used a mix of textures, background colors, props, and expert staging to bring the pieces to life. Next, we headed to the studio to capture stunning new photography of the packaging, individual pieces, and curated bundles. We also produced captivating stop-motion videos for use in ads, email campaigns, pop-ups, and more, ensuring a luxurious and engaging experience across all touchpoints.

(Review)

"The work that YO1 Studio do on an ongoing basis not only increases our online presence but also revitalized our entire brand experience."

Janet Bradley
Co-Founder