Michael Issac
Michael Issac
Michael Issac
Michael Issac
Michael Issac is a British jewellery designer, specialising in crafting high end one-of-a-kind engagement rings

(The Challenge)

Showcasing Craft and Driving Bookings

The challenge was to boost the jewellery design houses online visibility and showcase their intricate craftsmanship. Despite a strong reputation, their online presence was limited, making it difficult to attract new clients. The goal was to create a striking digital platform that highlights their artistry and drives bookings.

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(What We Did)

Crafting a Personal Brand and Boosting Client Engagement

We enhanced the jewelry designer’s online presence by creating a sophisticated brand identity and a stunning Shopify website to showcase their custom engagement rings. We produced high-quality photos and engaging videos to highlight their craftsmanship. Additionally, we implemented an email series to nurture leads and drive bookings, and crafted compelling social media content to attract and engage potential clients.

An email strategy that engages and educates users

Alongside launching a new Shopify site, we developed a cutting-edge email strategy designed to elevate the customer experience beyond the website. By leveraging compelling storytelling, our goal was to boost brand awareness, increase average order value, and drive repeat purchases. We crafted an engaging welcome flow, implemented abandoned cart notifications, and rolled out a seamless post-purchase journey. To ensure optimal performance at every stage, we also developed a robust A/B testing strategy, fine-tuning each touchpoint for maximum impact.

  • 125%

    Lead Generation

  • +80%

    Appointments Generated

  • 175%

    Revenue Increase

(Results)

From Yorkshire to the World

The results were outstanding: the revamped website and marketing boosted visibility and engagement, driving a surge in inquiries and bookings. High-quality visuals and an effective email and social media strategy enhanced client interactions. The new system for in-person and virtual bookings expanded his global reach, while the refined personal brand significantly increased sales and market presence.

(Review)

"The team at YO1 Studio transformed my business completely. The bookings just keep coming in!"

Michael Issac
Owner & Founder