The Challenge
The challenge was to establish a brand identity for a startup specializing in sustainable fine jewelry with lab-grown diamonds. The client needed a comprehensive solution to build their brand from the ground up, including a compelling website, high-quality photography and videography, as well as packaging and print materials. The goal was to effectively communicate the luxury and sustainability of their products while creating a cohesive and engaging presence in a competitive market.
(What We Did)
We crafted a modern brand identity for the sustainable fine jewelry startup, including a sleek logo and elegant guidelines. We designed a sophisticated e-commerce website, high-quality photography, and captivating videos to showcase lab-grown diamonds. Our work also covered premium packaging, print materials, and a strategic marketing campaign to launch the brand effectively.
A premium jeweller like Bradley's deserves to shine. As part of our website refresh and ongoing marketing efforts, we created a new art direction that beautifully showcases the jewellery collection. We used a mix of textures, background colors, props, and expert staging to bring the pieces to life. Next, we headed to the studio to capture stunning new photography of the packaging, individual pieces, and curated bundles. We also produced captivating stop-motion videos for use in ads, email campaigns, pop-ups, and more, ensuring a luxurious and engaging experience across all touchpoints.
(Results)
The results were impressive: the brand launched with a strong identity that showcased its luxury and sustainability. The new website and high-quality visuals boosted customer engagement, while premium packaging and effective marketing ensured a successful market entry, establishing the brand as a key player in sustainable fine jewelry.
Lead Generation
User Engagement
Revenue Increase
(Review)
Grace Taylor
Owner & Founder